The amazing detail and clarity of the chosen images this designer uses draws me in immediately. They know exactly what we want to see: the product. The simple white space neighbored by the rich colors of the images produce just the right amount of optical stimulation. At the top-center of the page, there are five clear navigational links to the other pages a user may be interested in. Scrolling further down the home page, I see tidbits of information from the aforementioned navigation for those that would rather recieve pieces without the need to jump from page to page.