Raen
How Web Pages evoke the Brand
This is site is for Raen Optics a local eyewear company specializing in handcrafted glasses. I am a fan of less is more, so this site appeals to me. The bold opening page really sets the tone for the site and creates intriguing and dramatic contrast with the rest of the site. The proportions of the navigation , social, and web slider really give a sense of hierarchy; along with the minimal and very tight design make the site extremely easy to navigate. The high quality images really express the quality. The swiveling eyewear display is very captivating.